Lead Generation Service Terms and Agreement.
By submitting payment for any invoice issued by Black Diamond Marketing (“Provider”), Client (“Client”) acknowledges that they have read, understood, and agreed to the following Terms of Service.
1. Service Overview
Black Diamond Marketing provides paid advertising lead generation services specifically designed to generate inbound seller inquiries for real estate wholesalers and investors.
The service consists of:
Managing paid Meta (Facebook/Instagram) advertising campaigns.
Screening, qualifying, and nurturing inbound leads.
Delivering a defined minimum number of contract-ready seller opportunities.
Black Diamond Marketing does not participate in negotiations, contract execution, property evaluation, or deal closing.
2. Definition of “Contract-Ready” Leads
A “Contract-Ready” lead is defined as a seller who meets all of the following criteria:
Respond directly to paid advertisements managed by Provider
Completed Provider’s intake and screening process
Confirmed motivation to sell
Confirmed a realistic timeline to sell
Confirmed flexibility on selling price
Expressed willingness to review and potentially sign a purchase agreement
Agreed to speak with Client regarding negotiations and next steps
Only leads that meet all criteria above qualify as deliverable under this agreement.
3. Deliverables and Timeline
Provider will deliver a minimum of three (3) contract-ready leads within thirty (30) days of campaign launch
Delivery is fulfilled when the lead is introduced to Client with an appointment or a direct discussion is arranged
If deliverables are not fulfilled within thirty (30) days, provider will continue managing campaigns at no additional service fee until obligations are met with an additional lead for a total of 4 deliverables or Client elects to discontinue service.
4. Payment Terms
Service fee: $2,000 per month
Advertising Spend: Paid separately by Client and determined jointly based on campaign needs.
Fees are non-refundable once services begin.
Payment of the invoice constitutes acceptance of these Terms of Service
5. Client Responsibilities
Client is solely responsible for:
Negotiating terms with sellers
Making offers
Executing contracts
Managing transactions and closings
Provider does not guarantee
Signed contracts
Closed deals
Profits or financial outcomes
Lead conversion is dependent on Client’s negotiation skills, offer structure, and follow-through
6. Warm Leads and Lead Ownership
Some leads may be identified as “warm” rather than contract-ready (e.g., sellers considering selling at a later date.)
Warm leads do not count toward the guaranteed deliverables
Provider may continue follow-up and nurturing at its own discretion
If a warm lead converts to contract-ready within the same 30-day period, it may count toward deliverables.
If a warm lead converts after the 30-day period and/or after service delivery is complete:
The lead remains part of the Provider’s dataset unless otherwise agreed
Client may elect to receive priority access to that lead for a one-time fee of $300
Client may elect to renew the service and receive the lead in their guaranteed deliverables
If Client declines, Provider reserves the right to assign or sell the lead elsewhere.
7. Lead Attribution
Leads delivered as contract-ready are owned by Client
Leads not delivered as contract-ready remain the property of Provider unless explicitly released to Client
Provider is not obligated to replace leads that were delivered but failed to convert due to Client-side factors
8. Limitation of Liability
Black Diamond Marketing is not liable for:
Failed negotiations
Deal fallouts
Seller withdrawal
Market Conditions
Client inability to close
Provider’s maximum liability is limited to the amount of service fees paid for the active billing period.
9. Termination
Client may terminate services after the fulfillment of the agreed deliverables
Provider reserves the right to terminate service if Client violates these terms or acts in bad faith.
10. Good Faith Clause
Both parties agree to act in good faith and communicate openly regarding campaign performance, lead quality, and expectations
11. Acceptance of Terms
Payment of any invoice issued by Black Diamond Marketing constitutes full acceptance of these Terms of Service
Emmanuel Lazaro; Owner
The Black Diamond Marketing Agency
theblackdiamondag@gmail.com
(404) 735-0815
December 11, 2025